Sample report

A real weekly scan, start to finish

This is what subscribers get every week: a real scan of a security software vendor, anonymized. Five of six assistants know the company well — yet almost none recommend it.

A real weekly scan, anonymized. We ran a paid scan for a UK vulnerability-management vendor on Oct 22, 2026 and renamed the company “Northwind Security”. Every answer from ChatGPT, Claude, Gemini, DeepSeek, GLM and Kimi is real, including the sites they cited. The free audit is a smaller check — one question, smaller models, no web search — so it looks different.

AEO score over time

Weekly scans show whether your fixes are working. Earlier points are illustrative; the last one is this scan.

AEO scoreRecognition
0255075100
52 AEO score
Aug 27Sep 10Sep 24Oct 8Oct 22
View as table
DateAEO scoreRecognition
Aug 2744—
Sep 345—
Sep 1045—
Sep 1747—
Sep 2449—
Oct 148—
Oct 850—
Oct 1551—
Oct 2252—
DevelopingReal scan · anonymizedWeekly scan

Northwind Security · northwind-security.example

AI assistants partly know you, but you are missing from many buyer answers. The fixes below close the gap.

Oct 22, 2026, 16:31 UTC Cloud Security Platform 6 assistants · 8 questions
AEO score
52/100
Answer share
4%
2 of 48 answers
Known by AI
5/6
1 can’t describe you
Your site cited
0%
0 of 16 web answers
AI readiness
80/100

Summary

  • Northwind Security is recommended in 2 of 48 buyer answers (4%), 1 of them in the top three.
  • Wiz is the brand AI recommends most — 20× more often than you.
  • ChatGPT, Claude, Gemini, DeepSeek and GLM know who you are; Kimi does not.
  • Your site was not cited in any of the 16 web-search answers; aikido.dev and learn.microsoft.com were cited most.

What to fix first

Prioritized actions, most impactful first. Technical fixes include copy-paste snippets.

7 actions
  1. high priorityContent

    Create Tenable comparison page

    Develop a dedicated page comparing Northwind Security's unified exposure management with Tenable's offerings, highlighting the benefits of Northwind Security's always-on approach and one-day implementation. This will increase visibility and likelihood of recommendation by AI assistants when users ask about Tenable alternatives.

  2. high priorityContent

    Get listed on expertinsights.com

    Reach out to expertinsights.com to get Northwind Security listed as a top cloud security platform for lean security teams, providing original data and insights to support the listing. This will increase citations and improve AI assistants' awareness of Northwind Security as a viable option.

  3. medium priorityTechnical

    Add Organization structured data

    JSON-LD tells machines exactly what your company is, removing guesswork. Add this to your homepage <head> and fill in the logo and profile links.

    Homepage <head>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Organization",
      "name": "Northwind Security",
      "url": "https://northwind-security.example",
      "description": "Unified exposure management for security teams",
      "logo": "https://northwind-security.example/logo.png",
      "sameAs": [
        "https://www.linkedin.com/company/your-company"
      ]
    }
    </script>
  4. medium priorityTechnical

    Write a precise meta description

    State what you are, for whom, and your main differentiator in 140–160 characters.

    Homepage <head>
    <meta name="description" content="Unified exposure management for security teams">
  5. medium priorityContent

    Publish finance industry use cases

    Design a use-case page showcasing how Northwind Security's cloud security platform supports small to medium-sized businesses in the finance industry, emphasizing compliance automation and vulnerability management. This targeted content will improve Northwind Security's recognition by AI assistants when answering industry-specific questions.

  6. medium priorityContent

    Develop original research on exposure management

    Conduct and publish original research on the importance of unified exposure management for small security teams, highlighting the benefits of Northwind Security's approach and providing actionable insights. This will establish Northwind Security as a thought leader and increase the likelihood of AI assistants citing the company in their answers.

  7. low priorityTechnical

    Mark up an FAQ with FAQPage schema

    Answer engines lift Q&A content directly. Publish an FAQ that answers the buyer questions in this report and mark it up with FAQPage JSON-LD.

Share of voice

Brands named in the 48 buyer answers, as a share of all answers. You are highlighted.

Wiz 83%
Microsoft 73%
Orca Security 73%
Tenable Tracked 54%
Rapid7 Tracked 52%
Qualys Tracked 44%
Aikido Security 15%
Northwind Security You 4%
Wazuh 2%
View as table
NameAnswer share
Wiz83%
Microsoft73%
Orca Security73%
Tenable54%
Rapid752%
Qualys44%
Aikido Security15%
Northwind Security4%
Wazuh2%

Assistant scorecard

Does each assistant know you, and how often does it recommend you?

AssistantKnows youRecommends youIn top 3Cites your site
ChatGPTGPT-6.1 Sol web Yes · 80% 0 of 8 0 0/8
ClaudeSonnet 5.5 web Yes · 90% 1 of 8 1 0/8
Gemini4 Argon Yes · 85% 1 of 8 0 —
DeepSeekV4 Pro Yes · 80% 0 of 8 0 —
GLM5.3 Yes · 85% 0 of 8 0 —
KimiK2.6 No 0 of 8 0 —

By buyer intent

Your answer share for each kind of question buyers ask.

Best-of lists 0%
Alternatives & comparisons 8%
Buying criteria 0%
Pricing & budget 17%
View as table
NameAnswer share
Best-of lists0%
Alternatives & comparisons8%
Buying criteria0%
Pricing & budget17%

Question by question

Every buyer question asked to every assistant. Cells show your position in the answer — open a question to read the answers.

Recommended in 2/48
#1First#2Top 3#5LowerNot mentioned—No answerwebLive web search
Buyer question (8)ChatGPTwebClaudewebGeminiDeepSeekGLMKimi
Best-of lists0% answer share · 3 questions
What are the top cloud security platforms for lean security teams to manage vulnerabilities and exposures?
What are the top cloud security platforms for small to medium-sized businesses in the finance industry?
Which vendors offer the best unified exposure management solutions for small to medium-sized security teams?
Alternatives & comparisons8% answer share · 2 questions
What are some alternatives to Tenable for vulnerability management and cloud security?
Can you compare the features of Rapid7 and Qualys with other cloud security platforms for small teams?#1
Buying criteria0% answer share · 2 questions
What cloud security platforms can help small security teams like ours streamline vulnerability management and compliance monitoring across multiple cloud services?
Which tools offer unified exposure management capabilities to support lean security teams in identifying and prioritizing risks across their cloud infrastructure?
Pricing & budget17% answer share · 1 question
What cloud security platforms offer affordable pricing plans for small to medium-sized security teams with limited budgets?#4

Sources AI relies on

What ChatGPT and Claude read before answering (16 web-search answers). Your site was cited 0 times.

Your site cited 0/16
52% Other22% Vendor13% Documentation10% Review site3% Media

Most cited sites

aikido.dev Vendor 7
learn.microsoft.com Documentation 7
wiz.io Vendor 6
orca.security Vendor 6
expertinsights.com Review site 5
cipherssecurity.com 4
cloudaware.com 3
cybersecuritynews.com Media 3
sentinelone.com 3
gartner.com Review site 3
View as table
NameCitations
aikido.dev7
learn.microsoft.com7
wiz.io6
orca.security6
expertinsights.com5
cipherssecurity.com4
cloudaware.com3
cybersecuritynews.com3
sentinelone.com3
gartner.com3

Citation gaps

Sites that shape answers recommending your rivals but never you — where a listing, review or guest article changes what AI says.

SiteTypeCitedRecommends instead
learn.microsoft.comDocumentation7Wiz Microsoft Orca Security
expertinsights.comReview site5Microsoft Wiz Orca Security
cloudaware.comOther3Wiz Microsoft Orca Security
cybersecuritynews.comMedia3Microsoft Wiz Orca Security
sentinelone.comOther3Wiz Microsoft Orca Security
gartner.comReview site3Microsoft Tenable Wiz
sysdig.comOther2Wiz Microsoft Orca Security
safeguard.shOther2Wiz Microsoft Orca Security

Head to head

You and your tracked competitors: the share of each assistant’s answers that recommend each brand.

BrandChatGPTClaudeGeminiDeepSeekGLMKimi
Northwind Security You0%13%13%0%0%0%
Tenable25%63%75%50%38%75%
Rapid750%50%38%50%50%75%
Qualys25%50%50%50%50%38%
0%60%+

How AI describes you

We asked each assistant “What is Northwind Security?” and fact-checked the answer against your own website.

5/6 know you
ChatGPT · GPT-6.1 Sol webdescribes platform featuresAccurate · 80%
Northwind Security is a cybersecurity company offering a cloud-based platform that finds and prioritizes security vulnerabilities across organizations’ infrastructure, applications, and cloud environments. northwind-security.example It serves lean security and IT teams that need continuous monitoring without extensive manual work, as well as managed service providers protecting multiple clients. northwind-security.example Northwind Security positions itself as an easy-to-use, unified security platform combining vulnerability management, attack-surface monitoring, cloud security, and AI-powered penetration testing to help prevent breaches. northwind-security.example

Sources: northwind-security.example

Claude · Sonnet 5.5 webaccurate company descriptionAccurate · 90%
Northwind Security (northwind-security.example) is a UK-based cybersecurity company that sells a cloud-based vulnerability scanning and exposure management platform. It continuously scans external attack surfaces, such as internet-facing servers, cloud systems, websites, and APIs. It also scans internal systems. It finds weaknesses like misconfigurations, missing patches, and exposed services. It then prioritizes the results so teams know what to fix first. It is aimed mainly at small and mid-sized businesses, startups, and lean IT or security teams that lack a large dedicated security staff. It is also used for compliance needs such as SOC 2, ISO 27001, and PCI. Northwind Security positions itself as an easy-to-use, affordable alternative to heavyweight enterprise scanners like Nessus, Qualys, and Rapid7. Its pitch is low-noise, actionable results, quick setup, and integrations with cloud providers and tools like Sl…
Gemini · 4 Argon describes platform and target marketAccurate · 85%
Northwind Security (northwind-security.example) is a cloud-based vulnerability management platform that provides continuous automated security scanning and attack surface monitoring. The platform continuously monitors externally facing systems, cloud infrastructure, and internal networks for cyber threats, security weaknesses, and misconfigurations, alerting users as soon as new vulnerabilities emerge. It is designed primarily for small to medium-sized businesses (SMBs), technology companies, and scaling DevOps teams that may lack large, dedicated security departments. Northwind Security positions itself as an easy-to-use, proactive, and developer-friendly alternative to complex legacy enterprise scanners, prioritizing actionable remediation advice and low false-positive rates to help organizations secure their systems and achieve compliance standards like SOC 2 and ISO 27001.
DeepSeek · V4 Pro describes platform and target marketAccurate · 80%
Northwind Security is a cloud-based vulnerability management platform that continuously scans networks, systems, and web applications for security weaknesses. It is aimed primarily at small to mid-sized businesses and lean security teams that need automated, continuous monitoring without heavy manual effort. The company positions itself as an easy-to-use, proactive security solution that helps organizations identify, prioritize, and remediate exposures before attackers can exploit them.
GLM · 5.3 accurate company and platform descriptionAccurate · 85%
Northwind Security is a UK-based cybersecurity company offering an attack surface management and vulnerability scanning platform that continuously monitors a company's systems for weaknesses, misconfigurations, and emerging threats. It's aimed primarily at small and medium-sized businesses, as well as security teams that lack the resources to run complex enterprise-grade scanning tools. Northwind Security is positioned as an easy-to-use, automated alternative to heavyweight vulnerability scanners—handling everything from cloud services and web applications to network infrastructure—so customers can find and fix security issues without needing deep security expertise.
Kimi · K2.6 unfamiliar with companyUnknown
I'm not familiar with Northwind Security.

Can AI read your site?

Technical signals that decide whether AI crawlers can access, parse and trust your content.

80/100

8 of 10 checks passed.

AI crawlers can read your site
robots.txt allows all major AI crawlers.
25/25
llms.txt published
Found /llms.txt.
10/10
Structured data (schema.org)
No JSON-LD structured data on the homepage.
0/15
Meta description
186 characters — will be truncated.
5/10
Descriptive page title
“Northwind Security | Stop Breaches Before They Start”
5/5
One clear H1 headline
1 H1 found: “Always-on exposure management”
5/5
Crawlable text content
1,457 words of server-rendered text.
15/15
XML sitemap
Sitemap found.
5/5
HTTPS & canonical URL
HTTPS on, canonical set.
5/5
Open Graph metadata
Open Graph tags present.
5/5

AI crawler access (robots.txt)

GPTBotOAI-SearchBotChatGPT-UserClaudeBotPerplexityBotGoogle-ExtendedApplebot-Extendedmeta-externalagentCCBot

Report r_20261022T1631_sample · AI answers vary between runs; track the trend, not a single number. How we score